Putting a store in your bio is the easy part. The hard part is everything around the sale: getting paid by buyers wherever they are, following up with them, bringing them back, and providing value they'll keep paying for.
Stan Store is built to sell from your link in bio. Serlzo is built to run the whole business: your community, your WhatsApp marketing, your follow-up and your sales, with an AI agent that sets it all up for you.
So the question isn't "Which platform can sell my course from my bio?" Both can. The question is "Which one helps me grow once people start buying?"
Sio: tell it what you need and it builds it
Most new platforms come with a learning curve. You watch tutorials, click through menus and work out how the pieces connect before you sell anything.
Sio removes that step. It's an AI agent built into Serlzo that works for you. You tell it what you want in plain words, and it does the setup:
- It builds for you. Say "launch a funnel for my 4-week design cohort" and Sio creates the pages, forms, emails and workflows. You don't have to drag anything into place or design anything.
- It sets up your automation. Describe the follow-up you want, such as "message everyone who booked a call", and Sio builds the workflow that sends it.
- You don't need to learn the menus. You ask Sio instead of searching for where a setting lives or how the pieces connect.
Stan's store is quick to set up. Sio makes the rest of your business just as quick: the funnel, the emails and the follow-up.
Communities: a Skool-style community built in
Serlzo has communities built in, so you don't need Skool, a Telegram group or a WhatsApp group chat that you have to police yourself.
- Free or paid. Run a free community to grow your audience, a paid one to earn from it, or both.
- Recurring income. Members pay to join and their access renews automatically. Renewals go to your Serlzo wallet, and you can withdraw to your bank at any time. Payouts settle within 24 hours.
- A real community space. Members get a feed where they post, reply and engage with you and each other, instead of a group chat that buries every message.
- Connected to everything else. Every member is saved as a contact in your CRM. From there you can welcome them with a workflow, message them on WhatsApp or sell them your next course.
- Found by new members. Serlzo's Discover directory lists free and paid communities, so people who are searching for one can find yours.
Stan Store lets you sell memberships. On Serlzo, the community is part of the product, with its own feed and Discover listing, and it's connected to your CRM and marketing.
WhatsApp automation: broadcast to your whole contact list
WhatsApp is where your customers already are, and Serlzo lets you market to them there at scale.
- Broadcasts. Send one message to your whole contact list, or filter it down to a segment such as buyers of a certain product or people who signed up last week. Schedule it and send yourself a test before it goes out. Here's how to set one up.
- Your own number. Connect your WhatsApp Business number through Meta's official API. Customers see your name, not Serlzo's.
- An AI chatbot. The WhatsApp AI chatbot learns from your products, pages and documents. It answers questions, sends checkout links when a buyer is ready, shares your community link and hands the chat to you when it needs a human.
- One inbox. Every conversation sits on the contact's timeline, and you can take over whenever you want.
Stan follows up by email on its $99 plan and by Instagram DM through AutoDM. It doesn't send WhatsApp or SMS messages. Serlzo turns WhatsApp into a sales channel.
Workflow automation: follow-up that runs itself
Serlzo's workflows take care of what happens after someone signs up, pays, books or joins your list.
- Start from any action. Trigger a workflow from a form submission, a purchase, a booking or a new community member.
- Message on every channel. Send WhatsApp, email and SMS messages, personalised with each contact's name, product or signup source.
- Branch on behaviour. Your audience won't all act the same way, so set conditions that decide what each person gets next.
- Keep your CRM up to date. Tag contacts, update fields and move people through your pipeline automatically.
- Start from a template. Use ready-made welcome sequences, post-purchase delivery flows and renewal reminders.
- See what's happening. Watch who entered each workflow and whether each step is waiting, completed, failed or skipped. You can pause a workflow to edit it or send someone through a step again.
On Stan, automated email flows need the $99-a-month Creator Pro plan. On Serlzo, workflows across WhatsApp, email and SMS start on Basic at $13 a month.
Payments that work for buyers in Nigeria
Stan runs payments through Stan Payments, which is built on Stripe, and PayPal. You can't connect a Stripe account you already have, and your money sits in your Stan balance until you cash out.
That works for creators in the US and other Stripe countries. But Stripe doesn't open accounts for businesses in Nigeria, and Stan has no Paystack or Flutterwave option. So buyers in Nigeria can't pay by naira bank transfer or USSD, and some won't have a card that works for international payments.
Serlzo connects to Paystack, Flutterwave and Stripe, or you can use Serlzo's built-in checkout. Buyers in Nigeria can pay in naira by card, bank transfer or USSD, and you can still accept international cards. If most of your buyers are in Nigeria, a checkout that takes naira is often the difference between a sale and an abandoned cart.
Everything you get with Serlzo
Serlzo replaces the stack of separate tools most creators end up paying for. Here's everything it includes.
Sell your products
- A storefront for every kind of digital product. Sell online courses, digital downloads, packaged services and paid 1:1 calls from one storefront. Serlzo delivers each product automatically after payment.
- A checkout page and link for every product. Each product gets its own branded checkout page and a shareable link, so you can sell from your bio, DMs, email or WhatsApp without a website.
- Local and international payments. Use Serlzo checkout, or connect your own Paystack, Flutterwave or Stripe account.
- A wallet you control. Your sales collect in your Serlzo wallet, and you can withdraw to your bank at any time. Payouts settle within 24 hours.
- Course hosting. Host your lessons on Serlzo with course hosting, and buyers get access the moment they pay.
- Abandoned checkout recovery. When someone opens your checkout and leaves without paying, Sio follows up to bring them back.
Build and host your pages
- An AI page builder. Build sales pages, landing pages and funnels with the page builder, starting from a prompt, a template or a blank canvas. Use your own colours, fonts, images and sections.
- Page hosting included. Your pages are hosted on Serlzo, so you don't need a separate website or hosting plan.
- Your own domain. On Pro and above, connect a custom domain for your storefront, pages, courses and communities, and use it to send email.
- Forms. Collect leads, applications and survey responses with forms, and embed them on any page or website.
- Link in bio. One page that brings together your store, courses, community, forms and socials.
- Analytics. Track views, clicks, signups, sales and conversions from one overview.
Run your community
- Free and paid communities. Run a community with recurring billing, a member feed and a listing on Discover, where new members can find you.
Market and follow up
- WhatsApp marketing. Use your own WhatsApp Business number to send broadcasts to your whole list or a segment, schedule messages to your WhatsApp groups, and answer customers from a shared inbox.
- A WhatsApp AI chatbot. The chatbot answers questions, sends checkout links and hands the chat to you when it needs a human.
- Email marketing. Send email campaigns and multi-step sequences.
- SMS marketing. Reach contacts by SMS for launches, reminders and offers.
- Workflow automation. Build workflows that follow up on WhatsApp, email and SMS whenever someone signs up, buys, books or joins.
- A CRM. Every buyer, member and lead is saved as a contact in your CRM, included on every paid plan.
Track your ads and connect your tools
- Meta Pixel integration. Connect your Meta Pixel and Serlzo sends conversion events, such as leads and registrations, from your pages and forms. Your Facebook and Instagram ads can then track who converts.
- Integrations. Connect the tools you already use, including the WhatsApp Cloud API, Claude, OpenAI, Meta Pixel, Google Tag Manager and Telegram.
Grow with AI and your team
- Sio, your AI agent. Describe what you want and Sio builds the pages, forms, emails and workflows.
- Offer Lab. See the offers already selling in your niche with Offer Lab.
- Teams and agencies. Work with up to 50 teammates across 3 workspaces, for agencies and teams.
Serlzo vs Stan Store at a glance
| Feature | Serlzo | Stan Store |
|---|---|---|
| AI agent | Sio builds pages, workflows and follow-ups for you | No |
| Communities | Built in, free or paid, with recurring billing | Memberships |
| Broadcasts to your full list, AI chatbot, shared inbox | No | |
| Workflow automation | Multi-channel, with conditions and templates | Email flows on the $99 plan |
| CRM | Every paid plan | Customer list |
| Free plan and up | $99 plan only | |
| SMS | Yes | No |
| Fee per sale | None (processor fee only) | None (processor fee only) |
| Payments | Paystack, Flutterwave, Stripe or Serlzo checkout | Stan Payments (Stripe) and PayPal |
| Naira bank transfer and USSD | Yes | No |
| Monthly price | Free plan, paid from $13 (about ₦17,300) | No free plan, $29 or $99 |
| Instagram AutoDM | No | Yes |
When Stan Store might suit you better
If your audience is mostly in the US, pays by card, PayPal, Afterpay or Klarna, and finds you on Instagram, Stan's mobile store and AutoDM fit the way you sell.
If you're on Stan's $29 plan and want email, upsells or funnels, compare its $99 plan with Serlzo first. Stan has no free plan, but Serlzo does. It includes a storefront with up to 15 products, a community with up to 20 members, and email and SMS marketing. When you're ready for workflows, WhatsApp marketing and more room to grow, paid plans start at $13 (about ₦17,300) a month.
Why creators switch to Serlzo
- Your buyers can pay in naira. Paystack and Flutterwave let buyers in Nigeria pay by card, bank transfer or USSD.
- You get marketing without the $99 plan. Email starts on the free plan, and WhatsApp, SMS and workflows start at $13.
- Your community, WhatsApp and follow-up are in one place. You don't need Skool, a broadcast tool and an automation tool alongside your store.
Frequently asked questions
Does Stan Store work in Nigeria?
Only partly. Stan's payments run on Stripe and PayPal. Stripe doesn't support businesses based in Nigeria, and Stan doesn't connect to Paystack or Flutterwave, so you can't take naira bank transfers or USSD payments. Serlzo supports Paystack and Flutterwave.
Does Stan Store have a free plan?
No. Stan Store offers a 14-day free trial, then costs $29 or $99 a month. Serlzo has a free plan with a storefront for up to 15 products, a community, and email and SMS marketing.
Is Serlzo cheaper than Stan Store?
Yes. Serlzo's paid plans start at $13 a month. Stan Store starts at $29 a month, and email marketing, upsells and discount codes need its $99 Creator Pro plan. Neither takes a cut of your sales.
Ready to make the switch?
Setting up takes a few minutes, and Sio can do most of it for you. If you need help moving your products and customers from Stan Store, our team will help you migrate. Then swap the link in your bio.
Comparing Gumroad too? Read Serlzo vs Gumroad.